Advertise in the Czech Republic like a local
Google Ads, Sklik (Seznam) and Heureka campaigns written natively in Czech — planned and run by a local specialist who knows the market, the language and how Czech customers buy.
Why the Czech market needs a local
Czechia looks like just another EU market — until you launch. The search landscape, the way people shop and the language all work differently.
Seznam & Sklik
Seznam.cz is a Czech search engine and portal used alongside Google. Its ad platform Sklik has its own campaign logic and needs Czech keyword research — not a copy of your Google account.
Heureka & Zboží.cz
Price-comparison sites are a key part of how Czechs shop online. Feeds, categories and bidding have to be set up for these local channels.
Czech language
Seven grammatical cases, diacritics and formal addressing. Ads have to be written natively — literal translations read as foreign and cost you trust.
Local buying habits
Customer reviews, cash on delivery, pickup points (Zásilkovna, Balíkovna) and prices in CZK incl. VAT all influence whether people buy.
Want the details? Read my guide to Czech advertising platforms →
What I do
End-to-end PPC management for brands launching or growing in the Czech market.
Google Ads in Czech
Search, Shopping and Performance Max with Czech keyword research, localised ad copy and careful negative keyword work.
Sklik campaigns
Setup and ongoing management of search and display campaigns in Seznam’s ad network.
Heureka & Zboží.cz
Product feed setup and optimisation (incl. Mergado) and bidding on Czech price-comparison sites.
Czech ad copy & localisation
Headlines, descriptions and assets written by a native speaker and matched to Czech search intent.
Tracking setup
GA4, Google Tag Manager and Consent Mode v2 set up for EU consent rules, so your decisions rest on reliable data.
Meta Ads in Czech
Facebook and Instagram campaigns with native Czech copy, planned together with your search campaigns.
For agencies — your local partner in Czechia
Your client is expanding to the Czech Republic and there’s no Czech specialist on your team? You keep the client relationship, I run the Czech campaigns and report to you in English.
How we work
A clear four-step process — you always know what is happening and why.
Discovery call
We go through your goals, margins, products and target audience in Czechia.
Market & account audit
I review your existing accounts, feed readiness and the competitive landscape on Google and Seznam.
Localised launch
Native copy, campaign structure, conversion tracking and bidding setup.
Reporting & optimisation
Regular updates in English, ongoing optimisation and scaling what works.
Client feedback & credentials
Certified by the platforms I work with and rated 5.0 on Google.
“Great professionalism, excellent communication and a lot of patience while training our team. Thank you, Petr!”
“Highly recommended. Great cooperation!”
Frequently asked questions
What brands and agencies usually ask before we start.
Do we really need Seznam?
It depends on your category and goals. Seznam.cz is used alongside Google in the Czech Republic, and Sklik is often worth testing — especially for e-commerce and local services. I’ll recommend it when the data supports it, not by default.
Can you work white-label under our brand?
Yes. You stay the client’s main contact; I run the Czech campaigns in the background and provide reporting you can pass on under your own brand.
Which languages do you communicate in?
English and Czech. Everything aimed at Czech customers — keywords, ad copy, feeds — is done natively in Czech.
How do you report?
In English and with context: what changed, how it affected results and what comes next — not just exported numbers.
What budget do we need?
There’s no universal answer — it depends on your category, margins, competition and goals. After a short call you’ll get an honest estimate of what makes sense to start with.
Planning to launch in Czechia? Let’s talk.
Tell me about your products, target market and current setup. I’ll tell you honestly which channels make sense to start with.
Book a call