Seznam, Heureka & Co.: the Czech advertising platforms beyond Google
Launching in the Czech Republic? Google is only part of the picture. A local PPC specialist’s guide to Seznam, Heureka, price comparison sites and travel portals.
Can an e-shop owner run PPC with AI? Yes. And that’s exactly where the trouble starts.
Yes, an e-shop owner can run PPC with AI. But free ChatGPT is not enough and AI does not know strategy or question your brief. Three risks before you start.
CMS migration and website redesign: the path to WORSE performance for your site
Problem: Throughout my career, I’ve seen dozens of CMS migrations and website redesigns. Only two of them didn’t tank organic traffic. Two. The rest ended in a slump—sometimes by 15%, sometimes by 60%, and in the worst cases, the client reverted to what they had before after six months, just hundreds of thousands poorer and…
PPC Freelancer vs. AI: Why Clients Still Pay Me When AI “Can Do Everything”
I write a blog full of articles about how AI saves me hours of work. Automation, MCP, generating campaigns from a prompt. So why am I writing an article about how AI won’t replace PPC specialists? Isn’t that a contradiction? It’s not. And it’s perhaps the most important thing I know about AI in advertising:…
