Can an e-shop owner run PPC with AI? Yes. And that’s exactly where the trouble starts.
Yes, an e-shop owner can run PPC with AI. But free ChatGPT is not enough and AI does not know strategy or question your brief. Three risks before you start.
How to Evaluate PPC Campaigns When You’re Losing 40% of Your Data
Problem: You’re looking at your ROAS in Google Ads, it’s showing 8:1, and you’re looking pretty pleased with yourself. But that dashboard is lying to you twice over today—it missed some conversions entirely (cookie banners, Safari, GTM blocking), and the ones it did track are likely being claimed by someone else too (Sklik, Meta, Microsoft)….
AI compute costs 133 CZK, the client pays 577 CZK. How I bill for AI so it’s fair.
Problem: AI saves me 60 to 80% of my time on routine PPC tasks. A Google Ads audit, which used to take me 3–4 hours, now takes about an hour (25–35 min agent run + 30–60 min review). A KW gap analysis, for which I used to set aside half a day, the agent spits…
My AI marketing team in action: programmer, designer, and junior PPC specialist from the same console
Problem: A freelance marketer is one person who has to be a copywriter, coder, designer, analyst, project manager, and salesperson — ideally all at once and by Friday. If you’re good, you handle three roles. If you’re excellent, you manage five, but quality drops. You outsource the rest for money that eats into your margin,…
Model Context Protocol for PPC Specialists: My AI-First Workflow in 2026
What an AI-first PPC workflow looks like: MCP connects Google Ads, Sklik, GA4 and WordPress to AI. My complete 2026 stack and the workflows it runs.
