Problem: Twice a year, a client asks me two questions I haven’t been able to answer properly for a long time. “How much will we make next quarter?” and “Where should I put more budget to get the best return?” The honest answer used to be: “Based on my gut feeling and the ROAS in…
Problem: You’re looking at your ROAS in Google Ads, it’s showing 8:1, and you’re looking pretty pleased with yourself. But that dashboard is lying to you twice over today—it missed some conversions entirely (cookie banners, Safari, GTM blocking), and the ones it did track are likely being claimed by someone else too (Sklik, Meta, Microsoft)….
Why is Consent Mode v2 crucial? Disclaimer: I’m not a specialized web analyst, so take these tips with a grain of salt as there might be inaccuracies. Plus, every situation requires an individual assessment and different approaches (speaking from experience). Problem: Don’t rely solely on the dataLayer GTM implementation: Cookie parsing for consent…
Website tracking is crucial for hotels! The Problem: Accommodation providers need to know which marketing channels are driving actual bookings, not just visits. This helps when deciding where to allocate your advertising budget. This article is primarily for hoteliers who use the Previo booking form on their own website. The Solution: Utilizing native events sent…
Problem: Offline conversions are the holy grail of B2B PPC. Without them, the Google Ads bidding algorithm is just swimming in raw leads—from the typical “I’ll read it in a week” to “I’m signing the master agreement”—and everything carries the same weight. Most “standard” ways to get CRM data back into Google Ads are paid…
Why GCLID matters When you set up Google Ads correctly, the GCLID (Google Click ID) parameter is automatically added to every click. It’s a unique identifier that lets you link an ad click with Google Analytics and other conversion tracking tools. Thanks to GCLID, you can precisely distinguish where a user came from and evaluate the performance of…
What an AI-first PPC workflow looks like: MCP connects Google Ads, Sklik, GA4 and WordPress to AI. My complete 2026 stack and the workflows it runs.
Poskytnutím souhlasu mi umožníte pracovat s analytickými a marketingovými nástroji, které mají za cíl zlepšit dojem z webu a reklamy. Vaše údaje budou u mě v bezpečí.
