Seznam, Heureka & Co.: the Czech advertising platforms beyond Google
Launching in the Czech Republic? Google is only part of the picture. A local PPC specialist’s guide to Seznam, Heureka, price comparison sites and travel portals.
AI compute costs 133 CZK, the client pays 577 CZK. How I bill for AI so it’s fair.
Problem: AI saves me 60 to 80% of my time on routine PPC tasks. A Google Ads audit, which used to take me 3–4 hours, now takes about an hour (25–35 min agent run + 30–60 min review). A KW gap analysis, for which I used to set aside half a day, the agent spits…
My AI marketing team in action: programmer, designer, and junior PPC specialist from the same console
Problem: A freelance marketer is one person who has to be a copywriter, coder, designer, analyst, project manager, and salesperson — ideally all at once and by Friday. If you’re good, you handle three roles. If you’re excellent, you manage five, but quality drops. You outsource the rest for money that eats into your margin,…
How to grant your PPC agency access to Seznam
Granting access to Sklik and Zboží.cz is a crucial step for the effective management and optimization of your ad campaigns on Seznam.cz. Below, you’ll find detailed guides on how to get it done. How to grant access to Sklik.cz How to grant access to Zboží.cz Granting access to Zboží.cz is closely linked to your Sklik…
Model Context Protocol for PPC Specialists: My AI-First Workflow in 2026
What an AI-first PPC workflow looks like: MCP connects Google Ads, Sklik, GA4 and WordPress to AI. My complete 2026 stack and the workflows it runs.
