Why GCLID matters When you set up Google Ads correctly, the GCLID (Google Click ID) parameter is automatically added to every click. It’s a unique identifier that lets you link an...
Granting a PPC agency access to your marketing tools is key to successful ad campaign management. Every platform has its own specific process. Below, you’ll find a guide on...
I write a blog full of articles about how AI saves me hours of work. Automation, MCP, generating campaigns from a prompt. So why am I writing an article...
What an AI-first PPC workflow looks like: MCP connects Google Ads, Sklik, GA4 and WordPress to AI. My complete 2026 stack and the workflows it runs.