The Problem: A standard PMax launch for an e-commerce client used to look like this for me: two hours in spreadsheets, another hour in Google Ads Editor, and half an hour fixing import errors. Three hours of pure work for every new campaign, and for a client with a growing catalog, that added up to…
Problem: A freelance marketer is one person who has to be a copywriter, coder, designer, analyst, project manager, and salesperson — ideally all at once and by Friday. If you’re good, you handle three roles. If you’re excellent, you manage five, but quality drops. You outsource the rest for money that eats into your margin,…
Granting access to Sklik and Zboží.cz is a crucial step for the effective management and optimization of your ad campaigns on Seznam.cz. Below, you’ll find detailed guides on how to get it done. How to grant access to Sklik.cz How to grant access to Zboží.cz Granting access to Zboží.cz is closely linked to your Sklik…
Why GCLID matters When you set up Google Ads correctly, the GCLID (Google Click ID) parameter is automatically added to every click. It’s a unique identifier that lets you link an ad click with Google Analytics and other conversion tracking tools. Thanks to GCLID, you can precisely distinguish where a user came from and evaluate the performance of…
Granting a PPC agency access to your marketing tools is key to successful ad campaign management. Every platform has its own specific process. Below, you’ll find a guide on how to do it. You can revoke access for a PPC agency (and that includes me) at any time. Just make sure you don’t lose any…
I write a blog full of articles about how AI saves me hours of work. Automation, MCP, generating campaigns from a prompt. So why am I writing an article about how AI won’t replace PPC specialists? Isn’t that a contradiction? It’s not. And it’s perhaps the most important thing I know about AI in advertising:…
What an AI-first PPC workflow looks like: MCP connects Google Ads, Sklik, GA4 and WordPress to AI. My complete 2026 stack and the workflows it runs.
Poskytnutím souhlasu mi umožníte pracovat s analytickými a marketingovými nástroji, které mají za cíl zlepšit dojem z webu a reklamy. Vaše údaje budou u mě v bezpečí.
